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The days are getting longer, the flowers are beginning to bloom, and the bounty of fresh, spring produce is upon us—all the more reason to eat seasonally. To start the season off right, we’re celebrating with everyone’s favorite green friends: avocados. That’s right—it’s officially Avocado Week!
When you shop your local Good Eggs marketplace now through April 26, you’ll be able to add two free avocados to your order. Just look for the “Free Avocados” listed in the marketplace, add ‘em to your basket along with your other items before checking out—and they’re yours.
Throughout the week, look for our hashtag #avocadoweek on Facebook,Instagram and Twitter where we’ll be posting avocado tips and recipes. We’re also hosting an avocado recipe photo contest—enter a photo of your favorite avo-tastic recipe to be considered for an avocado-green KitchenAid mixer!
And what better way to enjoy an avo-licious week than with your favorite pairings? Look for these avo-recipe bundles in
your marketplace!
Your classic BLT, even better with avocado—this is what food dreams are made of
Breakfast of champions: avocado toast
A pair for the win: buttery, smooth avocado and zingy citrus
Happy Avocado Week!
With school out and vacation in sight, we’re gearing up for another exciting summer. There’s no better way to celebrate the warm weather than with a bounty of berries. So, we’re excited to kick off Berry Week!
Today through June 14, you’ll be able to add free berries to your order when you shop your local Good Eggs marketplace. Just look for the “Free Berries” listed in the marketplace, add ‘em to your basket along with your other items before checking out—and those luscious beauties are yours.
Throughout the week, look for our hashtag #berryweek on Facebook, Instagramand Twitter where we’ll be posting berry-inspired tips and recipes. True to form, we’re also hosting an Instagram recipe contest—enter a photo of your favorite berry recipe to be considered for a giveaway featuring an Everlane Weekender bag and Heath Ceramics bowl. Be sure to also tag us @good_eggs and add the hashtag #goodeggseats to your post!
And what better way to enjoy a berrylicious week than with your favorite pairings? Look for these berry bundles in your marketplace!
Everyone’s favorite combo: strawberries n’ cream.
Fresh berries and omega-packed spinach—just the wake up call you need.
$56 Million Couldn't Save These 140 Jobs: Good Eggs Shuts Down All Operations Outside San Francisco
Yesterday, Good Eggs, an organic grocery delivery startup, announced that it will shut down all operations outside of San Francisco, affecting customers in Los Angeles, New York and New Orleans. They will also lay-off roughly 140 employees.
Good Eggs was founded in 2011 and less than a year ago raised $21 million in a series C bringing their total funding to a whopping $56 million. The startup was created to change the way people eat, making it easier for customers to buy organic foods produced by independent, local farmers and vendors. Referred to as the, “Instacart for rich people,” Good Eggs is the highest quality, and most expensive player, in the growing grocery delivery space.
After its February 2013 launch in San Francisco, Good Eggs was off to a quick start with rapid growth. Within 18 months the company had expanded from San Francisco to deliver to customers in Los Angeles, New York and New Orleans. The bulk of the capital from last year’s raise of $21 million was slated for Good Eggs to continue entering new markets. Instead, the company will contract, even after such a large raise.
In yesterday’s announcement by Good Eggs, co-founder and CEO Rob Spiro talked about his startup’s next steps. He said the team is still, “100+ strong,” will continue to deliver to the Bay Area, and will still roll out product improvements.
Here’s how he explained his decision to make the cuts:
“The single biggest mistake we made was growing too quickly, to multiple cities, before fully figuring out the challenges of building an entirely new food supply chain. We were motivated by enthusiasm for our mission and eagerness to bring Good Eggs to more people. But the best of intentions were not enough to overcome the complexity. Today we realize that in order to continue innovating in San Francisco, our original market, in order to continue figuring out all the complexity that is required to achieve our mission, we cannot productively maintain operations in other cities.”
Unfortunately, for some Good Egg employees and customers who were counting on a paycheck or a delivery today, the reasoning behind the decision comes as very little solace. However, as entrepreneurs we can more closely examine Good Eggs’ troubles and learn from their missteps. As the company’s’ CEO explained, he believes the number one reason for yesterday’s decision was the choice he made to expand too quickly. But was this really the core reason behind the decision that will no doubt affect so many? Was there no way to continue to grow markets instead of reducing the number of existing markets? With $56 million in capital most entrepreneurs would deign to believe they would find success with such an enormous amount of money and if Good Eggs is cutting back it is perhaps because they irresponsibly used their funding. And, that may be the case, but sometimes money doesn’t solve company’s core problems
On the face of it, Princeton Professor Christensen and Naval War College Professor Goldstein are cut from the same cloth. They are both serious China scholars, with a particular expertise on security issues. Their books address many of the same issues in the U.S.-China relationship, such as maritime security, North Korea, and the environment, among others. (Surprisingly, neither book addresses the critical issue of cybersecurity.) And they both speak from the same gospel: the United States and China can find common ground and realize a more stable and productive relationship.
Yet the two books diverge noticeably in their understandings of how common ground can be achieved, their perspectives on U.S.-China relations, and ultimately, the audiences for which their books are most relevant. Christensen provides a more straightforward historical accounting of the evolution of the U.S.-China relationship over the past few decades, with a few personal notes interspersed from his time during the George W. Bush administration as deputy assistant secretary of state for East Asian and Pacific affairs, responsible for China, Taiwan, and Mongolia. He frames much of his book as a bridging exercise between two extremes in the U.S. China community—the optimists and the pessimists—with his analysis serving as the bridge. He notes, for example, that China’s defense modernization poses real problems for the United States, but then continues on to argue that the scope of Beijing’s newfound military power is often exaggerated by scholars and officials. In every challenge, Christensen sees opportunity: “If global governance issues are handled deftly, China may become more assertive internationally and more constructive at the same time” (275).
It is difficult to find any fault with Christensen’s analysis. There are a few small points with which I might take issue—he makes the somewhat odd argument, for example, that while the United States and Europe can point fingers at China on the issue of intellectual property theft of green technology, China can point back on the issue of accumulated carbon (272). I am unsure what one has to do with the other. Moreover, he appears to suggest that simply by dropping the word “Western” and substituting “institutions that support high standards of compliance,” Chinese patriots would not object to U.S. efforts to spread democracy (51). This seems like little more than wishful thinking
Goldstein, in contrast, seeks to bridge the gap between the United States and China by establishing spirals of cooperation that ask Washington and Beijing each to make sacrifices in order to arrive at a more stable balance in the relationship. Goldstein places a greater burden on the United States, arguing that it should “both create the appropriate conditions for cooperation spirals and also, crucially, make the first moves” for two reasons: first, because Washington is more powerful and the standard bearer for the global order; and second, because as historian John Fairbank put it, historically, “the West expanded into China, not China into the West” (41). I don’t find these reasons compelling, but I appreciate the fact that Goldstein so clearly articulates his rationale. A real strength of Meeting China Halfway is that Goldstein offers a brief history of each issue area that he discusses, providing a useful framework for understanding how the United States and China have arrived at their current relative positions. In addition, his cooperation spirals—the real guts of the book—are quite specific. He offers such recommendations as Beijing should legalize independent trade unions, and the United States should press Taiwan to begin treaty negotiations with the mainland toward reunification.
The two books also differ in their narrative perspective. The word that kept coming to mind as I read Christensen’s The China Challenge was “reasonableness.” For every argument he makes, he also provides the counter-argument. It was eminently reasonable in his mind, for example, that Cornell University (where he earlier taught as an assistant professor) invite alumnus Lee Teng-hui to speak after he was elected president of Taiwan. However, Christensen also comments that he wished Lee would have been invited after he had left office in order to avoid any potential disruption to the U.S.-China relationship. If you disagree with one side of Christensen’s argument, you will likely find yourself in agreement with the other.
Goldstein offers a more distinct perspective—one that seems to lean most often toward trying to ensure that the reader at all times appreciate the Chinese perspective. His clarity of argument is appealing, but it also demands greater vigilance from the reader. For example, Goldstein quite clearly believes that some form of “one country, two systems” arrangement is a desirable outcome for Taiwan in the context of the U.S.-China relationship; and one of his cooperation spirals explores this as an endpoint. Along the way, he argues that Hong Kong and Taiwan can help develop political reform in China, an argument that I think is hard to justify in the current Chinese political environment. However, my concern is less with the substance of the argument—because people can reasonably disagree over the merits of an argument—and more with the framing. As he acknowledges, the issue of Taiwan is one of the great debates in the China scholarly/analyst community. However, in defining the two camps in this debate, he identifies those who support his view, such as Bruce Gilley, Admiral William Owens, and Charles Glaser, as “American scholars and senior decision makers” while those who do not, such as Nancy Tucker and Bonnie Glaser, in significantly less prestigious terms as “Washington analysts.” While neither appellation is technically incorrect—although Tucker was a professor at Georgetown University, not a Washington analyst—no one in the China field would ever elevate the first group above the second when it comes to analyzing U.S.-Taiwan-China relations (58-59). Goldstein is poorly served by trying to bias the reader in this way. The latter two are well recognized for their genuine expertise, with Tucker having been one of the country’s most renowned Taiwan scholars.
For the reader who can already navigate the waters of U.S.-China relations well, the Goldstein book is the better choice. His work is more challenging but also more engaging than that of Christensen. He offers stronger argumentation and takes the reader further in terms of thinking how the U.S.-China relationship might advance. I agree with some of what he proposes and disagree with much—indeed, he is openly critical of my own work on U.S.-China relations. Nonetheless, some of his ideas have stuck with me, and I think the book makes a significant contribution to the field. For the reader who is only ankle- or knee-deep in the field, however, the Christensen book is the better bet. It is thoughtful and reasonable, and the reader does not have to worry about semantic shadings. What you see is what you get.